Phera - Echoes of Tradition

Inspired by the traditional homes of the Dewangan community in Chhattisgarh, Phera captures the earthy charm of their mud-plastered facades in the saree’s body. The borders are playful geometric interpretations of the repetitive patterns found in wooden pillars and beams, weaving a beautiful tribute to the local way of living.

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Kosala is an initiative by Hindalco (an Aditya Birla Group Company). Our mission is to create sustainable livelihoods for Chhattisgarh’s indigenous Kosa silk weavers by bridging the gap between traditional craft, contemporary design, and global accessibility.

Kosa silk, indigenous to Chhattisgarh, India, is renowned for its natural texture and rich, golden hue. It is produced from the cocoons of the Antheraea mylitta silkworm and is celebrated for its durability and elegant appeal

Delivery time on average 3 days

Inspired by the traditional homes of the Dewangan community in Chhattisgarh, Phera captures the earthy charm of their mud-plastered facades in the saree’s body. The borders are playful geometric interpretations of the repetitive patterns found in wooden pillars and beams, weaving a beautiful tribute to the local way of living.

Phera, Chitr, Rang and Vanya are the collections where the Phera technique has been used prominently. Other than that, few sarees from Saadgi and Charutatoohave this technique.