Colour has held a sacred place in India's cultural and spiritual heritage since ancient times. These vibrant hues are not just visually appealing; they also weave together stories, rituals, and traditions that date back to the country's early history. Poet Amīr Khusrau beautifully expressed the profound connection between colour and the human spirit in his verse:
"Colourful, come and paint me in your own hue.
You are my lord, Beloved of God.
Dye my veil and my lover’s turban with the colours of spring.
You are my lord, Beloved of God. As the price you demand for the pigment, accept the payment of my flowering youth."
These words resonate through the ages, reflecting the deep spiritual and artistic bond that Indians share with the natural world. For over 4,000 years, the art of dyeing in India has been a close dialogue with nature. Since the time of the Indus Valley Civilization, artisans have immersed their fabrics in indigo, haritaki black, and manjistha red—colours that embody the essence of earth and sky, permanence and change. Ancient Chinese texts praised Indian fabrics as 'sunrise cloud cottons,' with colours so enduring that they seemed to defy time.
This mastery was not a fleeting achievement; it was, and still is, an integral part of India's heritage, with ancient European travellers marvelling at the cloth that outlasted even their expectations. Indian dyeing techniques were more than just an aesthetic pursuit; they were intertwined with the rhythms of life. Haritaki, a black dye, was also a marvel in Ayurvedic medicine. Turmeric brightened both fabric and food, while henna adorned the skin during festive celebrations. In the tribal heartlands of Central India, the deep reds of Aal mulberry defined the iconic sarees and turbans of Bastar and Koraput, Odisha.
Each fabric, naturally dyed and carefully woven, became a testament to our ancestors who lived in harmony with their surroundings.
Kosala’s menswear collection Aakaar celebrates this timeless tradition of natural dyeing with all its fabrics dyed in natural indigo, alum, turmeric, himalayan rhubarb, madder etc. Our design philosophy deeply integrates sustainability into the design process. Aakaar is an attempt to integrate this ancestral wisdom in a menswear collection, offering garments that are not only stylish but deeply connected to nature. The slow, intentional process of natural dyeing—gathering roots, flowers, and minerals, preparing dye baths, and submerging fabrics—is an art form in itself. It reminds us of the importance of living in harmony with nature, embracing sustainability not as a trend but as a way of life.
Each piece in the Aakaar collection embodies this philosophy, offering not just clothing but a way of being—of slowing down, connecting with the earth, and embracing simplicity. Similar to the impermanence of nature, natural dyes shift and evolve with time. The colours may subtly fade, like the petals of a flower drying in the sun, or a shirt may carry the faint aroma of the plants it was dyed with. In each garment, there is a story—a dialogue between the wearer and the natural world. We invite you to join this conversation, to wear a piece of nature, and to honour the age-old bond between nature and art.