Pehchaan: Crafting Identity for Kosala’s Co-creators

Article published at: Sep 26, 2024
Pehchaan: Crafting Identity for Kosala’s Co-creators
All Kosala Diaries
What is craft, if not the soul’s whisper transformed into something tangible—a manifestation of thoughts, dreams, and creativity woven through the creator's hands? In a country like India, where craft is woven deeply into the cultural fabric of society, it goes beyond mere artistry; it becomes the very (pehchaan) identity of communities. It speaks of resilience, of generations persevering against the odds to keep their ancestral craft alive.

For the weavers of Kosa silk, their identity had long been overshadowed. Historically, the Dewangan weavers faced the harsh reality of invisibility. Reduced to daily wage earners, often working for middlemen and traders, their hands were seen only as instruments—absent of identity, devoid of agency. Yet, their craft, rich with tradition and skill, held within it stories waiting to be recognised and told.

At Kosala, we believe that the true spirit of any craft must rest in the hands of those who bring it to life—the artisans, the unseen creators, the silent storytellers. Every piece of Kosa silk we produce is a collective effort, born from the hands of many: the silk producers who nurture the thread, the dyers who breathe colour into it, the reelers, weavers, tassel-makers, and all those involved in the intricate pre- and post-loom processes. For all of us, Kosa silk is not merely a product; it is an art form, a living expression of cultural identity passed down through generations. As they move forward with us, they are no longer mere hands that weave—they are the storytellers of their community, weaving tales of heritage, pride, and innovation.

Through initiatives like the Kosala Artisan Shilp Unnati Yojana (KASUY), Kosala stands with these weavers, empowering them to reclaim their identity in a world that once turned a blind eye. Each year, as Holi approaches, Kosala gathers its weaver families to celebrate the Shilp Unnati Samaroh, a momentous occasion where the finest artisans are recognised for their unparalleled craftsmanship.

"I take pride in the challenge of my craft. Though my weaves are intricate and time-consuming, I find deep joy in my work, especially knowing I can create slowly from the comfort of my home. The Kosala Bhushan award has brought me significant recognition within my community, and I hope it encourages others to carry forward our cherished tradition."- Amritlal Dewangan

At the heart of this celebration lies the prestigious Kosala Bhushan Award, a symbol of excellence, honouring those weavers who have not only excelled in their craft but have also contributed to the preservation and elevation of Kosa silk. This award carries with it more than just recognition; it offers tangible support—upgraded looms and tools, social security for the artisans and their families, and annual incentives that ensure their financial well-being. Most importantly, it affirms their status as master weavers, restoring the dignity and pride that was once theirs.


In FY 2024, Kosala proudly bestowed the Kosala Bhushan Award upon four distinguished weavers from the Dewangan community:



"I am overjoyed that Kosala is bringing our craft and our voices to the world, allowing others to experience and cherish them. This visibility is a wonderful opportunity for Dewangan and our rich traditional heritage to shine’’.- Hridaylal Dewangan


In this journey of Pehchaan, we celebrate not just the craft but the people behind it—their stories, struggles, and triumphs. Because in every Kosala product, there are many artisan identities waiting to be seen, recognised, and cherished

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